![]() Give it a few years, though, and the rest of the world would catch up. So Nadella got to thinking, maybe no outside customers had problems like Microsoft's yet, says Kumar. "Third-party stuff didn't meet their needs," says Kumar. Microsoft CEO Satya Nadella speaks during a Microsoft cloud briefing event in San Francisco, California October 20, 2014. Microsoft online services like Xbox Live and Bing were just starting out, with requirements "an order of magnitude" beyond what was available on the market at the time, Kumar says. In plainer terms, Nadella was frustrated that no third-party database had the scale or technology necessary to deal with Microsoft's growing needs. "He gave us this principle that first party equals third party," says Kumar. This is also something of a personal victory for Nadella. Cosmos DB started as Project Florence in 2010, when Nadella was serving as the head of cloud R&D. Microsoft Corporate VP Rohan Kumar, the head of Azure database products, credits Nadella with the "revelation" that gave Project Florence its direction. Last year, Nadella even told Bloomberg that while Microsoft has a booming database business with its SQL Server, he wished it had been Microsoft, not Oracle, that had invented the relational database. Indeed, before he was chief executive, Nadella spent much of his career as a top exec in Microsoft's cloud and database divisions. It's no surprise that Nadella is so proud of Cosmos DB. At this week's Microsoft Build developer conference, Cosmos DB is on full display, with a range of new updates to improve performance and reliability, even at the highest scales. These days, Cosmos DB underlies many of Microsoft's largest services, including Xbox Live, which has 59 million active members. When Microsoft announced its latest earnings, CEO Satya Nadella made one very particular brag to analysts on the earnings call: Azure Cosmos DB, a "planet-scale" database launched in 2017, is on a $100 million annualized run rate. Cosmos DB competes with Google Cloud Spanner and Amazon Web Services DynamoDB.So Nadella came up with a guiding principle: The needs of Microsoft today will be the needs of the customer two years from now. The genesis of Cosmos DB was that back in 2010, Microsoft literally couldn't find a database that suited the needs of its fast-growing online services.Nadella has good reason to be proud: Cosmos DB head Rohan Kumar tells us that Nadella personally led the push to create the database.Microsoft CEO Satya Nadella announced in April that the Azure Cosmos DB database service was on a $100 million annualized run rate.Account icon An icon in the shape of a person's head and shoulders.
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